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WAHEED QAMAR January 4, 2024 blog
CIO Business World "Bruce Magown- CEO InterWeave, The Most Impressive CRM Integration Leader Making Waves in the Industry, 2024"
CIO Business World “Bruce Magown- CEO InterWeave, The Most Impressive CRM Integration Leader Making Waves in the Industry, 2024”

Having great skills doesn’t mean you know everything about everyone. With new and exciting developments brought forth every quarter, Bruce Magown envisions greater opportunities for growth by being the Founder at InterWeave SmartSolutions. Bruce remains committed to prioritizing customer needs and consistently providing innovative solutions to meet and exceed their expectations.

Bruce’ journey in the realm of business and technology is a testament to resilience, innovation, and an unwavering commitment to pushing the boundaries of what’s possible. His global workforce embraces diverse perspectives and passions, creating an environment where individuals with a drive for innovation and creativity can thrive.

Let’s see his strategic approach to technology and branding in detail.

A Trailblazer Journey in Technology and Innovation

Before founding Integration Technologies, Inc. (dba) InterWeave SmartSolutions, Bruce Magown held key leadership roles in several distinguished organizations. As Chief Executive Officer, President, Board Member, and Investor in SecurDigital, Inc., he spearheaded the development of SecurVoice©, an advanced voice, data, and video encryption solution designed for FIPS 140-2 certification. 

In the year 2000, Bruce assumed the roles of Chief Operating Officer, Chief Financial Officer, and head of the Audit Committee at the Uncommon Media Group, LLC. He further served as President and Chief Operations Officer of Knoa Corp., a privately held company specializing in interactive and media-rich solutions. His enjoyable tenure at Netscape saw him as the Vice President, representing Canada, the United States East Coast, and Latin America. Bruce Magown’s extensive experience also includes roles as AVP at Lehman Brothers and Chief Executive Officer of Information Engineering, Inc., an e-business solution provider.

CIO Business World "Bruce Magown-CEO InterWeave, The Most Impressive CRM Integration Leader Making Waves in the Industry, 2024"

Pioneering Configurable CRM Integration with Innovative SaaS Solutions

Integration Technologies, Inc. (dba) InterWeave SmartSolutions stands at the forefront of Configurable CRM integration, introducing innovative and highly customizable Software as a Service (SaaS) solutions tailored to the unique needs of its clients. With a focus on business process and workflow selection at the object level, InterWeave seamlessly integrates with prominent systems such as Salesforce, Creatio, QuickBooks, Sage Intacct, MS Dynamics, and more. Established in the year 2000, the company initially emphasized Enterprise Integration, laying the foundation for InterWeave SmartSolutions—a CRM Integration Software Product Suite that boasts a rapidly deployable and infinitely scalable SaaS Integration Platform and Integration Server.

The company’s dedication extends to three core integration tenets: Financial Services Solutions, Payment Processors, and Multi-Cloud integrations, all approached in a highly configurable manner. Catering to SaaS, SMB, and Enterprise Customers, InterWeave enables them to manage customer interactions with system-specific business processes and workflows, delivering an exceptional customer experience. The focus on automating business processes and workflows between entities distinguishes InterWeave’s Solution options, offering configurability, intuitiveness, and expansiveness for the business CRM community.

Amidst the challenges and choices inherent in technology provision, InterWeave emphasizes meeting customer requirements as the guiding principle. The company’s journey has taught valuable lessons, emphasizing the importance of a client-focused approach to ensure the highest standards of service and support. InterWeave recognizes that its clients are the driving force behind its success and remains committed to treating them with the utmost care and consideration. Through redefining technology and rebranding, Integration Technologies, Inc. has not only established a robust market presence but also prioritizes continued innovation to meet evolving customer needs.

Commitment to a Global Culture of Creativity

InterWeave SmartSolutions nurtures a culture of innovation and creativity, prioritizing flexibility, technical exploration, and the option for both remote and onsite work to foster an environment conducive to originality. Embracing a global workforce, the company values diverse perspectives and passions. It acknowledges that the shared drive and passion of its employees play a pivotal role in its overall success, attracting individuals with innovation embedded in their DNA. This commitment to an environment that encourages exploration reflects InterWeave’s dedication to fostering creativity and embracing the diverse talents of its team members.

Propelling Innovation through Strategic Marketing Initiatives

As InterWeave SmartSolutions looks to the future, the company strategically leverages its repositioning and rebranding initiatives to drive an impactful outbound marketing campaign. Focused on expanding its reach across LinkedIn, Facebook, Instagram, Twitter, Instagram and YouTube, InterWeave aims to elevate awareness of its outstanding technology. Recognizing that great technology deserves visibility, the company envisions substantial growth opportunities with its quarterly innovations, staying committed to exceeding customer expectations and delivering innovative solutions.

Revolutionizing CRM with Strategic Focus and Dynamic Branding

Maintaining a robust brand presence, InterWeave strategically redefined its technology focus in 2020, centering on three core integration tenets: Financial Services Solutions, Payment Processors, and Multi-Cloud integrations. Tailored for SaaS, SMB, and Enterprise Customers, this simplified and configurable approach empowers users to manage customer interactions with system-specific business processes and workflows. 

Concurrently, the company executed a comprehensive rebranding effort, overhauling its website and introducing five new websites, seamlessly integrating with social media platforms to support its growth trajectory. Under the umbrella of ‘The SmartIntegration Platform for CRM,’ the InterWeave brand encompasses the Solutions residing on the Platform, aptly named ‘InterWeave SmartSolutions.’

With a dedicated team, InterWeave ensures the platforms stay current with timely company updates, technological advancements, and offerings. Actively engaging in video production, the company utilizes a visual and verbal approach to demonstrate how its solutions align with customers’ business processes and workflows, emphasizing a dynamic and interactive user experience.

Revolutionizing Business Processes with Configurable Solutions

In the realm of SaaS integration, Integration Technologies, Inc. introduced a distinctive approach with a SaaS Hosted Solution centered on business process and workflow selection at the object level. A prime example is the Creatio_Sage Intacct Solution, where the company replicates Sage Intacct transaction data in Creatio at the object level. This innovative solution is then presented to the audience, typically comprising sales administrators and controllers, in a configurable form during discussions on Best Practices. 

In Zoom meetings, the customer’s selections for Accounts Receivable/Accounts Payable are meticulously reviewed, involving choosing from a vast array of over 300 configurable options to align with their specific business processes and workflows. This SaaS Solution is entirely tailored to the customer’s requirements, allowing for additions, updates, and new selections through their yearly subscription.

Fostering Innovation, Flexibility, and Immersive Technology in CRM Integration

InterWeave encourages a flexible work environment, offering its global workforce the option of remote or onsite presence. The company recognizes that passion is a driving force among its employees, contributing to its overall success. 

InterWeave values individuals who are inherently driven by innovation, considering this characteristic a fundamental aspect of its team. The company envisions a future focus on Immersive Technology, aiming to provide customers with an interactive exploration of technology at their own pace and preferences. The recent two-year repositioning and rebranding efforts, including the development of five websites, mark a transition towards a more immersive technological environment in the coming twelve-to-twenty-four months.

Emphasizing the importance of listening and innovating, InterWeave collaborates with top CRM and Financial Partners worldwide, offering Configurable Integration Solutions. The company believes in empowering clients to select the best business practices and workflows tailored to their applications. 

Beyond the initial setup, InterWeave underscores the significance of actively listening to customer feedback and needs, recognizing that customer input is a driving force in continually providing tailored solutions.

Courtesy: CIO Business World:

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