Partnerships to Improve Community Health was a program that provided support to dozens of community groups working to reduce health disparities in King County, through systemic change impacting those who face the highest risks of preventable health problems. Public Health – Seattle & King County needed to tell the stories of these projects in an authentic way, while also providing communications tools and resources to their grantees.
Resource Media executed this communications project, from research and messaging to creative content promotion planning. Public Health wanted to ensure that community leaders were put front and center in this work, with thoughtful transcreation and adaptability for future communications needs. Resource Media led the group through a research and discovery, messaging and creative process, ultimately creating eight videos of varying lengths, an infographic and icons and print leave-behind highlighting the stories of these community leaders. In addition to English language materials, Resource Media handled the transcreation process for Spanish, Somali, Arabic and Khmer-speaking communities.
As a result of creating this suite of communications materials, PICH grant recipients were able to use Resource Media’s training and materials to more effectively implement communications strategies to boost their brands in front of important stakeholders, influencers and funders. Already, groups have been showing videos at fundraisers and using communications deliverables to help tell their stories and make the case for continued funding and support. And, program managers, evaluators and other issue experts at Public Health have the resources to explain the importance of their health equity and community outreach work.